About the client
An award-winning supply chain and warehousing company based in Bangalore partnered with Crezeal to grow organic search visibility and generate qualified business enquiries across India.
The company provides flexible 3PL, warehousing and supply chain management solutions for some of India's most recognised brands. It has been featured in Forbes, Fortune, Business Today and the Economic Times, and has won multiple logistics and warehousing awards — including international recognition from Nasscom and the Singapore Institute of Material Management.
Despite serving blue-chip clients and operating warehouses across Bangalore and pan-India locations, searches for warehousing and supply chain solutions were not consistently returning the company in competitive Google positions. The offline reputation was strong; the organic one wasn't matching it.
The challenge
Competing for warehousing and supply chain terms in India meant going up against large 3PL aggregators, logistics directories and well-funded platforms with years of established domain authority behind them.
"Supply chain management for D2C brands", "fulfillment services for ecommerce" and "ecommerce warehousing solutions" all ranked beyond position 100 at the start — despite the company actively serving clients in exactly those segments.
Warehousing and logistics is one of the most competitive categories in Indian search, with aggregator platforms and directories holding most commercial queries.
Forbes and Economic Times mentions existed, but they hadn't translated into a structured backlink profile that Google could read as an authority signal.
Buyers are increasingly using ChatGPT and similar tools to shortlist supply chain vendors. At the start of the engagement the company had no presence in AI-driven discovery at all.
30+ marquee clients and multiple industry awards, and a website generating nowhere near the organic enquiries that standing should command.
The raw authority was already there — it was simply invisible to search engines. The work was less about building a reputation from nothing than about making an existing one legible: structured content, a backlink profile Google could actually read, and schema that let AI tools cite the company by name.
Our approach
We built a structured, long-term SEO strategy combining technical fixes, keyword-targeted content, authority link building and AEO work — all pointed at growing organic visibility and leads across India.
We began with a full technical audit covering crawlability, site speed, indexation, structured data and schema markup. Fixing those foundations first ensured the site was being properly read and ranked by Google before any content or link work began.
A comprehensive keyword map was built around the core services — warehousing solutions, 3PL, supply chain management, ecommerce fulfilment and cold storage — combined with location modifiers for Bangalore, Mumbai and pan-India searches. Priority went to commercial B2B intent terms used by procurement managers, D2C founders and supply chain decision-makers.
Service pages were restructured for stronger keyword alignment, with improved meta titles and descriptions, a clearer content hierarchy and better internal linking. Content was structured for AI readability at the same time — work that fed directly into the ChatGPT citations that followed.
A consistent outreach-driven programme grew the backlink profile to 168+ backlinks across 69 referring domains, with an accelerating curve from early 2026. Domain Authority moved up from a baseline of 7–8 and held steadily at 11.
Alongside traditional SEO, answer engine optimisation structured content and schema for AI-assisted search. That produced 58 ChatGPT citation sessions with 34 new users, plus 7.72K Generative AI feature impressions in Google Search Console — an early but clear signal of AI search visibility.
GA4 conversion tracking was set up to monitor call events and business form submissions from organic traffic, so lead actions could be attributed to SEO performance rather than inferred from traffic volume.
The results
The website recorded 220K Google Search impressions and 1,860 organic clicks over the tracked period, with average position reaching 15.2 — a substantial improvement on the 40+ starting position. The position chart shows a consistent climb from around 40 at launch to a stable 15–20 range, with impressions growing from near zero to a sustained 1,000–1,500 per day.
The period-on-period comparison is the clearest evidence that the strategy was accelerating rather than delivering a one-time spike: impressions and clicks both roughly doubled against the preceding six months.
| Metric | Previous 6 months | Last 6 months | Change |
|---|---|---|---|
| Search impressions | 71.7K | 149K | +109% |
| Organic clicks | 615 | 1.24K | +102% |
Keyword rankings improved sharply across high-intent supply chain searches, with several terms moving 55 to 90+ positions. Location-specific terms like "warehousing in Mumbai" and "warehousing service" also improved, while "warehouse storage for furniture in Bangalore" held a strong position 5.
| Keyword | Start | Now | Change |
|---|---|---|---|
| Supply chain management for D2C brands | 100 | 8 | +92 |
| Fulfillment services for ecommerce | 100 | 41 | +59 |
| Ecommerce warehousing solutions | 100 | 42 | +58 |
| Warehouse storage for furniture in Bangalore | 5 | 5 | Held |
Backlinks grew to 168+ across 69 referring domains, Domain Authority held at 11, and organic keywords ranking reached 3,500 — including 288 new keywords in the most recent reporting month. GA4 recorded 3,600 active users and 3,600 new users between January and July 2026, with 44K total events.
Most importantly for a B2B business, the traffic converted. Conversion tracking confirmed 51 organic call events (37 engaged sessions, 1.03% conversion rate) and 38 business form submissions from organic traffic (35 engaged sessions, 0.98% conversion rate) — 89 commercial enquiries attributable to search.
| Action | Events | Engaged sessions | Conversion rate |
|---|---|---|---|
| Call events from organic | 51 | 37 | 1.03% |
| Business form submissions | 38 | 35 | 0.98% |
Impressions up 109% and clicks up 102% period on period, 3,500 keywords ranking, and 89 organic enquiries — from a site whose core commercial terms all started beyond position 100.
The proof
Pulled directly from Google Search Console, Google Analytics 4, Moz and our AI citation tracking. Client-identifying details are masked in line with our confidentiality agreement — the metrics themselves are unedited.
Screenshots are reviewed before publishing and any confidential information — client name, domain, account IDs — is masked or removed. The underlying performance data is accurate.
Key takeaways
The position chart tells the story — a consistent climb from 40+ to 15. No shortcuts, just sustained monthly work on content, links and technical health.
58 ChatGPT sessions and 7.72K Generative AI impressions show procurement managers and supply chain decision-makers are shortlisting vendors through AI tools. The AEO work opened that channel early.
A 109% rise in impressions and 102% in clicks, comparing the last six months to the previous six, shows a strategy that was still accelerating — not a one-time spike being reported as a trend.
Existing coverage in Forbes, Economic Times and Business Today gave us a foundation. Structured SEO work turned that latent brand authority into rankings and organic lead flow.
51 organic call events and 38 business form submissions confirmed the traffic was qualified. For a B2B supply chain company these are high-intent buyer actions — a procurement manager filling in an enquiry form is a very different signal from a casual browser, and it's the measure that decides whether the impression numbers meant anything.
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