An educational institution in Vijayawada partnered with Crezeal to improve its digital visibility and strengthen its presence across Google Search, AI-powered search experiences, and branded search results.
Although the institution had built a strong reputation offline, its online visibility did not reflect its academic credibility. The objective was to improve rankings for competitive college-related keywords, strengthen entity recognition, increase organic visibility, and ensure the institution appeared prominently across Google Search, AI Overviews, and other search experiences.
Although the institution had a strong academic reputation, its digital visibility did not reflect its credibility. It struggled to compete for highly competitive admission-related searches, limiting its ability to reach prospective students during their online research and college selection process.
Within six months, the institution achieved significant improvements across organic search visibility, keyword rankings, entity recognition, and AI-powered search experiences.
The website generated 608K organic impressions and 43.1K organic clicks, while improving its average search position to 6.4 and ranking for 60 organic keywords, including several highly competitive admission-related searches.
One of the biggest milestones was the successful creation of the institution’s Wikipedia page, which was indexed by Google within just three months. This strengthened the institution’s entity authority and improved its visibility across Google’s search ecosystem.
Within six months, the institution achieved significant improvements across organic search visibility, keyword rankings, entity recognition, and AI-powered search experiences.
The website generated 608K organic impressions and 43.1K organic clicks, while improving its average search position to 6.4 and ranking for 60 organic keywords, including several highly competitive admission-related searches.
One of the biggest milestones was the successful creation of the institution’s Wikipedia page, which was indexed by Google within just three months. This strengthened the institution’s entity authority and improved its visibility across Google’s search ecosystem.
The SEO strategy also helped the institution earn stronger visibility for competitive searches such as “Best Degree College in Vijayawada” and “Colleges in Vijayawada,” while increasing its presence in Google’s entity-rich search experiences.
Beyond traditional search, the institution gained visibility in Google AI Overviews and began receiving referral traffic from ChatGPT, Gemini, and Microsoft Copilot, demonstrating growing discoverability across AI-powered search platforms.
Together, these improvements strengthened the institution’s digital presence, increased branded visibility, and created a stronger foundation for attracting prospective students through organic search.
The results of this engagement were tracked across SEO, Google Ads, keyword performance, and AI referral visibility.
From higher Google rankings to AI visibility and stronger entity recognition, Crezeal helps educational institutions attract more prospective students through sustainable organic growth.