SEO + B2B Outreach · Canada
How Crezeal Helped a Canadian Sustainable Apparel Sourcing Company Build Search Visibility and Generate 1,764 Qualified B2B Leads Through SEO and Outreach in Just 2 Months
Two parallel workstreams built long-term organic visibility while creating an immediate, qualified pipeline across North America.
A Canadian sustainable apparel sourcing and manufacturing company partnered with Crezeal to build its digital presence from the ground up and generate qualified B2B leads across North America.
The company operates as a joint venture bringing together sourcing, design, and manufacturing expertise with partners spanning knitwear, woven and outerwear production, and circular fibre recycling through a Pure Waste integration from Finland. Its clients are global fashion brands prioritising sustainable, ethical supply chains across activewear, outerwear, casualwear, and home accessories.
Despite a compelling sustainability story, strong manufacturing partnerships, and an impressive brand portfolio, the company was brand new online with a fresh domain, zero search visibility, and no structured outreach process.
Crezeal was brought in to build organic search presence through SEO and generate an immediate B2B pipeline through structured multi-channel outreach.
The Challenge
Building brand visibility and a B2B pipeline from zero
The new brand had to compete against established sourcing agencies, large fashion manufacturers, and sustainability-certified suppliers with years of digital presence and client relationships.
Brand-New Domain
The website launched with a Domain Authority of 1 and no backlink history, leaving it invisible for relevant apparel sourcing and sustainable manufacturing searches in Canada.
No Organic Search Presence
Searches for apparel sourcing, sustainable garment manufacturing, ethical supply chains, and knitwear production returned no results for the client at launch.
No Outreach Infrastructure
There was no structured system to identify, contact, and follow up with brand buyers, retailers, and other potential B2B customers.
Complex B2B Sales Journey
Fashion sourcing partnerships are relationship-driven and high-consideration. Outreach had to be consultative and trust-building to create genuine opportunities.
New Brand, No Social Proof
With no testimonials, case studies, or media mentions, establishing credibility quickly was essential for both SEO and outreach conversion.
Our Approach
Two coordinated workstreams
SEO built long-term search visibility while a structured multi-channel outreach campaign generated immediate qualified B2B leads.
Technical SEO and On-Page Foundation
A full audit covered crawlability, site speed, schema, and indexation. Service pages targeted sustainable apparel sourcing keywords, while blog content built authority around ethical sourcing and circular fashion.
Authority Link Building
The backlink profile grew to nine referring domains by August 2026. Domain Authority increased from 1 to 5 as external link activity accelerated.
Lead Collection and CRM Setup
Crezeal built and verified a database of 1,764 brand buyers, procurement managers, and sourcing directors, organised in Airtable for structured follow-up.
Multi-Channel Email Outreach
Ten connected Gmail accounts delivered 1,486 emails over two months at a 100% execution rate, with messaging centred on sustainability credentials, production capability, and circular fibre.
LinkedIn InMail and Connections
Crezeal sent 194 targeted InMails, achieving a 2.06% reply rate. Daily verified connection requests led to 20 acceptances and four direct replies, including two business opportunities.
Continuous Tracking and Optimisation
Leads, emails, InMails, replies, and connection rates were monitored monthly. June and July maintained consistent volume while engagement signals improved.
What We Achieved Together
Early momentum across search and outreach
224%Period-on-period increase in Google Search impressions
The last three months recorded 2,030 Google Search impressions and 125 organic clicks, compared with 625 impressions and 63 clicks in the previous period. That represents a 224% increase in impressions and 98% growth in clicks.
Daily impressions rose from near zero to a consistent 20–60 range after late April 2026. Search Console also recorded 136 Generative AI impressions, indicating early visibility in AI-assisted discovery.
Domain Authority grew from 1 to 5, and the backlink profile reached nine referring domains. GA4 reported 3,300 active users, 3,300 new users, and 42 seconds of average engagement time.
The June–July outreach campaign collected 1,764 qualified leads and sent 1,486 emails through 10 Gmail accounts. It also delivered 194 LinkedIn InMails, a 2.06% reply rate, 20 connection acceptances, and four direct replies—two of which became active business opportunities.
136Generative AI impressions
9Referring domains
20Connection acceptances
2New business opportunities
Data Snapshots from Every Channel
Real campaign performance
Original images extracted from the supplied campaign document and converted to WebP for web delivery.
GSC — Period Comparison
2.03K vs 625 impressions. 125 vs 63 clicks.
GA4 Reports Snapshot
3.3K active users, 3.3K new users, 42s engagement.
GSC — Daily Impressions Chart
Clear growth from late April with consistent daily visibility.
GSC — Generative AI Features
136 total AI impressions over three months.
Domain Authority Growth
Domain Authority increased from 1 to 5.
Backlinks Over Time
Nine referring domains with strong July–August acceleration.
Monthly Outreach Dashboard
Complete two-month lead, email, InMail, connection, and reply report.
What Made This Work
A pipeline now, with authority compounding for later
Two-Track Strategy
Running SEO and outreach in parallel meant leads could enter the pipeline from month one while organic authority developed for the long term.
Lead Quality Over Quantity
The 1,764 contacts were verified people in relevant sourcing, buying, and procurement roles—not an unqualified scraped list.
Consultative Outreach
Messaging used the client’s Pure Waste integration, circular fibre, and ethical sourcing story as a credible conversation starter.
Visible SEO Compounding
The late-April impression inflection and 224% period-on-period growth confirmed that the technical and content foundation was gaining traction.
AI Search Visibility from Day One
Reaching 136 Generative AI impressions in three months gave the new brand an early signal of discoverability in AI-assisted B2B search.
Ready to Build Search Visibility and Generate B2B Leads?
Crezeal combines SEO and outreach to build pipeline from both organic and direct channels for sourcing and manufacturing businesses.
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