Low keyword visibility
High-intent searches like “IT services for small business”, “remote IT support services”, and “managed IT support” were all ranked beyond position 100 at the start of the engagement.
How Crezeal Helped a US-Based Managed IT Services Company Reach 17.2M Search Impressions and Rank Across High-Intent Keywords Nationwide
0M
Google Search Impressions (12 months)
0K
Organic Clicks
0
Average Search Position
0K
Organic Keywords Ranked
0K
Total AI Citation Sessions Across All Platforms
DA 11
Domain Authority
About the Client
A US-based managed IT services and remote tech support company partnered with Crezeal to grow its organic search presence across the United States.
The company provides remote IT support for both home users and businesses covering computer repair, virus removal, network setup, cybersecurity, cloud backup, and managed IT services. Based in Sheridan, Wyoming, they serve customers nationwide with a 500+ happy customer base and a 5.0 Google rating.
Despite strong service quality and excellent customer reviews, the company’s organic search visibility was not reflecting its reputation. High-intent searches for IT support, managed services, and computer repair across the US were not consistently returning their website in competitive positions. The goal was to fix that build strong keyword rankings, grow organic traffic, and establish long-term search authority in the competitive US IT services market.
Service: SEO
Target Location: United States
Goal: Organic Traffic Growth + Keyword Rankings
Competing for IT Support Keywords in One of the Most Crowded Digital Markets in the US
Competing for IT support and managed services keywords in the US market meant going up against large national IT companies, tech directories, and review platforms with years of established authority.
The Strategy
We built a structured, long-term SEO strategy focused on improving keyword rankings across the US, growing domain authority, and earning visibility in both traditional and AI-driven search environments.
Technical SEO Foundation
We started with a comprehensive technical audit covering site speed, crawlability, indexation, structured data, and schema markup. Fixing technical gaps ensured the site could be properly read, crawled, and ranked by Google before content or link work began.
High-Intent Keyword Targeting
A full keyword map was built around the client’s core services managed IT services, remote computer repair, IT support for small businesses, cloud backup, and cybersecurity combined with US national and location-specific modifiers. Priority was placed on commercial keywords used by both home users and small business decision-makers actively searching for tech support.
On-Page Content Optimisation
Service and product pages were restructured with stronger keyword alignment, improved meta titles and descriptions, clearer content hierarchy, and better internal linking. Content was also optimised for AI readability — laying the groundwork for the AI citation visibility that followed.
Authority Link Building
A consistent outreach-driven link building programme grew the backlink profile from a handful of referring domains to 168+ backlinks across 69 referring domains by August 2026. Domain Authority reached 11 as a result, with a steady upward trend from late 2023 through to August 2026.
AEO and AI Visibility Work
Alongside traditional SEO, we implemented answer engine optimisation (AEO) structuring content and schema to be discoverable in AI-assisted search environments. This led to citations across Google AI Overviews (36 sessions), ChatGPT (58 sessions), Claude (16 sessions), Perplexity (7 sessions), and Gemini (4 sessions) totalling 121 AI citation sessions and 66 new users from AI platforms.
Bing Search Optimisation
Parallel optimisation work was carried out for Bing, where the site recorded 304.6K impressions and 2.3K clicks — adding a meaningful secondary search channel alongside Google.
The Results
Across all five channels, the campaign delivered measurable growth in every key metric.
Over 12 months, the SEO strategy delivered substantial growth across every key metric from impressions and rankings to backlinks and AI visibility.
The website recorded 17.2M Google Search impressions and 26,000 organic clicks over the 12-month period, with average position reaching 9.1 placing the site consistently in or near the first page of results across a wide range of IT support keywords in the US.
Keyword rankings improved dramatically. “Online technical support service for freelancers in Miami” jumped from position 100 to position 1 (+99). “Remote IT support services” moved from 100 to 34 (+66). “Small business IT support service” climbed from 100 to 37 (+63). “IT services for small business” rose from 100 to 40 (+60). “Cloud data backup service for small business” improved from 100 to 27 (+73). Multiple other keywords showed position jumps of 60–90+ positions across US English search results.
The backlink profile grew from near-zero to 168+ backlinks across 69 referring domains a steady, consistent build from November 2023 through August 2026, reflecting a sustainable authority-building approach rather than a short-term spike.
Domain Authority grew to 11, with 3,500 organic keywords now ranking including 288 new keywords added in the most recent reporting period.
Google Analytics 4 showed 5,600 active users and 5,200 new users, with an average engagement time of 1 minute 14 seconds strong signals of quality traffic, not just volume.
On the AI visibility front, the site earned 121 total AI citation sessions across five platforms ChatGPT (58), Google AI Overview (36), Claude (16), Perplexity (7), and Gemini (4) bringing 66 new users from AI-driven discovery alone.
Bing added another 304.6K impressions and 2.3K clicks, with daily impressions climbing sharply in July–August 2026.
Organic call tracking also showed 85 call events from organic search, with 66 of those being engaged sessions confirming that search traffic was converting into real customer enquiries.
Proof of Performance
Data Snapshots from Every Channel
GSC — 12 Month Summary (Impressions, Clicks, Position)
17.2M impressions, 26K clicks, avg. position 9.1.
Average Position Chart — 12 Months
Position improved from ~30 to consistently 9–13 range across the year.
Backlinks Over Time
168+ backlinks, 69 referring domains - steady consistent growth from Nov 2023.
Traffic Overview
1.8K organic traffic, 3.5K keywords, DA 11, +288 new keywords this month.
Organic Call Tracking
85 call events, 66 engaged sessions from organic search.
GA4 Active Users
5.6K active users, 5.2K new users, 1m 14s avg. engagement time.
Keyword Ranking Jumps - US SERP
Multiple keywords moving from 100+ to top 1–40
Bing Search Performance
304.6K impressions, 2.3K clicks, growing daily impressions
AI Citations Dashboard
121 sessions across ChatGPT (58), Google AI Overview (36), Claude (16), Perplexity (7), Gemini (4).
Key Takeaways
01
Long-Term Consistency Compounds
17.2M impressions don't happen overnight. Steady monthly work on content, links, and technical health built authority that accelerated over time visible in the position chart's consistent improvement from month 1 to month 12.
02
AI Visibility Is Now a Real Channel
121 sessions from AI platforms including ChatGPT, Claude, and Gemini show that AEO is no longer optional. Structured content and schema work done for traditional SEO paid dividends in the AI discovery layer too.
03
Keyword Breadth Over Single Wins
3,500 keywords ranking not just one or two hero terms. This breadth gives the site resilience against algorithm changes and a wide funnel of entry points for potential customers.
04
Bing Shouldn't Be Ignored
304.6K Bing impressions alongside Google results show the value of optimising for both. For a US IT services audience, Bing remains a meaningful search channel especially among business and older home users.
05
Traffic That Converts
85 organic call events confirmed that the rankings were attracting users with real service intent not just casual browsers. Quality of traffic matters as much as volume.
Ready to grow your IT services company's search presence in the US?
Crezeal builds SEO strategies that turn search visibility into real customer enquiries.